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Published June 2015,
A POD Publishing Manual. Free Marketing Strategies for Experienced Amazon Authors
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Thousands of beautifully written works fall through the cracks of traditional publishing every day. Recently Bowker stated the number of books published daily in the USA is over 3,500 books and growing. This is creating a demand for today's authors to have strong voices and quality tools to engage their readers. With thousands of books published daily, it is a tough world out there for aspiring writers to get noticed. It is also getting tougher for discerning readers to find good books.
My shortest book at just 70 pages costs a little over $2.00 to print as of June 2015 using Create Space. If you were to use LSI and buy in bulk the cost would be between $1.75 and $2.00. Learn how to; About the Author
Since 2012 there has been an avalanche of self publishing tools, bringing down the price of books printed using POD to between $2.00 and $7.00 per book.
Many authors teaching self publishing are reluctant to share their secrets, or have outdated resources, not this author. This modern edition, published in 2015, includes up to date tools not found anywhere else. Every writer knows their most valuable commodity is time. Written by an author with 12 POD titles during the last 5 years, totaling over 2,000 pages, this seasoned writer has dedicated this guidebook to beginners in POD publishing, teaching anyone how to profit from their writing. Whether you are new to self publishing or a seasoned writer, use this guidebook and in as little as one week or less, watch more of your books sell.
Maybe you are already an author, having written a few titles of your own, yet are searching for a valuable guide to discover the latest self-publishing and marketing strategies. Perhaps you have published free articles online and want to learn how to merge them into a hardcover book or eBook or maybe you are a struggling author, entrepreneur or coach and have wanted to hit the big time, but had no idea where to begin. If you have mastered a particular skill, there are people out there who are looking for what you have to offer.
* Generate Multiple Revenue Streams
* Increase your Royalty Payments
* Use Social Media to Sell More Books
* Harness the Power of the Next Generation of Cloud Software Writing Tools
* Avoid Mistakes First Time Author's Make
* Create Your own E-book
* Create an Audio Book
* Find A Translator for your book
* Use Quality Author Tools
* Get Your Book Reviewed
* Sell Your Book by Direct Mail
* Conduct Book Tours
* Place Your Book Sales on Autopilot
Self Publishing connects us to our creativity. Whether you are new to writing, an experienced author, a high power executive wanting to learn what's new, or are a stay at home mom wanting to publish your first recipe book, A POD Publishing Manual. Free Marketing Strategies for Experienced Amazon Authors is dedicated to you!
Besides being the author of more than 12 POD books totaling over 2,000 written pages in the last 5 years,
I also live in writer's paradise; Portland, Oregon, which also happens to be
the location of the world famous Powell's Bookstore.
Powell's is the largest independent bookstore in the world, covering approximately 1.6 acres of books,
and buying approximately 3,000 books A DAY.
By attending hundreds of author signings at Powell's City of Books, I've developed a keen eye of what makes a good book and combined them all into this book so anyone can use them to write POD books that sell.
Chapters
Introduction
A Little About Myself
Chapter 1
What It's Like To
Be A Pod Author
How Books "Unplug" Us
From The Digital Swamp
How To Get The Most Out
Of This Book. Parts 1 And Part 2
My First Book Sells
Chapter 2
Why Authors Are
Choosing Pod
Why Self Publish?
What it Takes to Make it
as a Writer
After My POD Book has Sold
a Few Copies how do I Submit
it to a Large Publisher?
How The Publishing Giants
Operate
The 3 Main Costs of Printing
Seizing The POD Opportunity
What is the meaning of the
term "POD"?
How POD Works
The History of POD
The Good and Bad of
POD Publishing
Profiting From Utilizing The
POD Approach
Niche Publications
Publishers that Use POD (Print
on Demand) Publishing
The Espresso Machine
The EBM Machine Allows Any
Author Have their Own Hardcover
Book in Minutes
The History of the Espresso Machine
How to Use Lightening Source to Share
Your Writing with the World
What is IngramSpark?
2015 Lightening Source Fee Schedule
The Features of Using Lightening Source
How to Increase your profit by 35% by
self-publishing with Lightening Source
International (LSI)
Chapter 3
Comparing The Features Of
The Most Widely Used
Pod Publishers
What to Look for when
Choosing your POD Publisher
Reviewing the 3 Main
POD Publishers
and their Customer Service,
Fees, Book Distribution,
Coverage, Bulk Discounts,
and Accepted Document
Formats
How To Make Your Book Appear
In Book Databases as If It Was
Published By A Big Publisher
How to Distribute Your Book
using Ingram if you already
are distributing using Create Space
Book Distribution Entry Channels.
How Long Before My Book
is Made Available?
Printing Cost Comparison
Between the Big 3
Comparing Ground and
Shipping Costs between
Create Space and Lightening Source
Retailer Discount Comparison
Between the Big 3
How To Self Publish Your book
In Amazon KDP
How To Make Your Book Appear
In Book Databases as If It Was
Published By A Big Publisher
How to Distribute Your Book using
Ingram if you already are distributing
using Create Space
Book Distribution Entry Channels.
How Long Before My Book is
Made Available?
Printing Cost Comparisons
Between the Big 3
The Cost to Print Your Book Using
Lightening Source
The Cost to Print Your Book
Using Create Space
The Cost to Print Your Book Using
LuLu
Exploring Your Author Royalty
Structure of the Big 3 PODS
LuLu Royalty Structure
Create Space Royalty Structure
Lightening Source Royalty Structure
Lulu Royalty Structure
How To Self Publish Your book
In Amazon KDP
Chapter 4
Reviewing Pod Publishers
That Cost Less Than
$5 To Print Your Book
The POD E commerce Option
Making the most of your ISBN
Where to Buy a Book ISBN
Chapter 5
Tips To Increasing Book Sales
Using Amazon
Your Sales on Amazon
Improving your Books Amazon Listing
How to Create your Listmania! List
How To Use Amazon Book Tags To
Draw More Traffic To Your Book
Using Amazon Reviewers to Gather
Positive Word of Mouth about Your
New Book
How to Use Amazon Associates To
Generate Extra Revenue from Your
Website
How Amazon Associate Works
How to Shorten a Long Amazon URL
Chapter 6
How To Create Multiple
Streams Of Income Using
Your Book
What Method Sells Books the
Most?
How To Get Your Hardcover Book
into Bookstores
Which Season Sells the Most
Books?
How to Use 3-way Leverage for
Book Promotion
How to Properly Position Your
Book in the Right Market to
Increase Sales
How to Get Your Book Noticed
in Bookstores
When To Run Credit Checks
School and University
Discounts
Goodie Bags
A Shoe String Book
Promotion Tip
Using Author Central to Attract
Interest in your Titles
The Best Publications that Give
Your Book Maximum Exposure to
Thousands of Potential Reader's
Giving Interviews
Make your Information Convenient
for Others to Access
Using the Celebrity Market to
Promote Your Book
Creating a Press Media Kit to
Announce Your Book
How To Advertise Your Book
In Magazines
How to Use Paid Book
Promotion Services
How to Place Print Ads
How to Gather Positive Word of
Mouth about Your New Book
How to Use Free Shipping as
an Incentive
Polls
How Scented Pages Help Sell
Magazines and Books
How to Scent the Pages of a
Book or Magazine
Creating Bundled Packages to
Generate More Sales
What Market Sells the Most Books?
How to Make Your Books into PDF’s
How To Create A PDF Document
With Clickable Links
Unleashing the Power of PDF to
Profit From Your Writing
FREE PDF SOFTWARE
How to Sell Your Book Using
Multiple Titles
Foreign Language Genres
That Sell The Best
What Book Categories are
Best Selling?
Chapter 7
A Dozen Of The Best
Ideas You Can Use
To Sell Your Book
1: Profiting from Your Written
Articles
2: How To Profit From Creating
Multiple Versions Of Your Book
3: Creating Bundled Packages
To Add Value
4: Create a Tele-seminar and
reach up to 1000 people.
How to Plan a Tele-seminar
5: Using the Periodicals to
Promote Your Book
6: Using You Tube to Promote Your Book
7: Sell Advertising Space In Your Book
8: Selling Your Book to the Military
9: Secrets To Increasing Sales By
Autographing Your Book
10: Place Your Book in Catalogs
11: Effective Ways Of Using Free
Previews Chapters To Sell Your Book
How Auto Responders Personalize The Reading Experience
How to Create Free Chapter Previews of Your Book
12: Using Business Cards to Promote Your Book
Chapter 8
How To Receive
Numerous Author
Discounts
IBPA Member Discounts
Chapter 9
How To Use The
E-Book Market
To Sell EBooks
What Is DRM And How
Does It Work?
What is an EPUB file?
What are the Compatibility
Differences between Amazon Kindle
and Barnes and Noble's Nook?
Can PDF's be read on a Nook?
Can PDF's be read on a Kindle?
Can I read Amazon Kindle books on
Nook and Nook books on Amazon
Kindle?
Ebook and POD Publishing Services
that Use Cloud Based Editing and
Publishing Platforms
Free eBook Converter
eBook Fulfillment Service
Chapter 10
How To Break Into
The Niche
Book Market
What is a Niche Market?
What do I do If my Niche
Becomes Saturated?
How to publish a newsletter to
maintain reader loyalty
Using a Newsletter to Keep
Book Sales Going
How to Write an Author
Newsletter
Mailing Your Newsletter
Hold a Contest
How to Use Free Giveaways to
Generate Your Mailing List
Chapter 11
Proven Online
Methods To Promote
And Sell Your Book
Little Known Secrets Recognized
Authors Use To Sell Millions Of
Their Books
Proven Strategies that Generate
Sales of Your Book from Your Website
Secrets Of Using A Website To
Promote Your Book
Making The Most Of Your
Website To Sell Your Book
Attracting People To Your
Website
Using a Latest News Page
For Return Visits
How to Get Free Advert free
Website Statistics
Using Web Directories To
Promote Your Book
Bulk E-mail Lists
Use Creativity in Your
Marketing
Using Toll Free Numbers
to Promote
Keys To Attracting Lots Of
Traffic to Your Website
Chapter 12
Secrets To Using Forums,
Discussion Groups And
Comment Boards
What are Discussion Groups?
Finding which Self Publishers
sell the most books
Keeping Your Website Visitors
coming Back
Chapter 13
Descriptions Of Top
Rated Online
Promotion Resources
For Authors
To Promote
Their Books
Chapter 14
Secrets Of Using
Direct Mail To
Promote Your
Book Successfully
Best Selling Books that Sell Well
using Direct Mail
How to Use Card Packs to Sell
Your Books
Using A Third Class Mail
Bulk Permit
Media Mail
How To Track Where The
Highest Number Of Your
Books Are Being Sold
The Best Times To Direct Mail
Your Books
More Direct Mailing Ideas
Direct Mailing Companies
Direct Mail Company Directory
The Gale Directory
Chapter 15
The Best Reviewed
Quality Resources
For Authors
How to Use Free Online 3D
Bookcover Software to Give
Your Book Cover an Outstanding
Online Appearance
The Best Location To Shoot
Book Videos
How to Get Free Quality Photos
using Flickr
Using The Power Of A Blog To Send
People To Your Website
Using Catalogs to Promote Your Book
Free Software for Creating E-Books
Locating Writers Conferences &
Writing Workshops on ShawGuides
Part 2
Some Highlights of Part 2
How to Make an Audio book out of Your Book
Book Writing Tips and Techniques
Secrets of Writing and Getting Your
Book Published
Writers Cottages and Resources
The Book Review Process
How to Present Your Book at Fairs
Tours and Conferences
Chapter 16
Understanding The
Book Review Process
How ARC's are used to make a
decision on Book Purchases
made by Indiebound
ARC’s Galley Copies and Proofs
What are ARC's?
What are Galley Copies?
What are Bound Galley Copies?
What are Proofs?
What are Uncorrected Proofs?
Which Method Printing is the Most
Cost Effective?
Chapter 17
The Book Writing Process
Where Will My Book Sales Come
From?
The Evolving Stages of
a Book
A More In Depth Examination of
How a Book Emerges
Using a Book of Quotations to
Smooth Out Your Writing
How to Successfully Edit Your
Writing
How The Large Publishing Presses
Operate and Distribute Their Books
University Press Publishers
Elementary and High School Texts
Religious Publishers
Submitting Your Book to the Big
Publishing Firms
How A Book Proceeds Through
The Large Publishers
How to Increase the Chances Your
Book Will Be Accepted By A Large
Publisher
Writing Non-Fiction
Writing Fiction
Who are the 3 Oldest Operating
Printing Presses?
How To Create An Attractive
Book Cover
Designing Your Book’s Cover
How To Get Your Book Translated
How to Make an Audio book
out of Your Book
Chapter 18
Understanding Writing
Style And Technique
A More In Depth Examination of
How a Book Emerges
What Genres of Books Sell The Best
Why Do People Buy Particular
Types Of Books?
What Type Of Book Should I Write?
Which is The Best Time of Day
to Write?
What Reader's Enjoy
Finding Your Writing "Voice"
How to Write a Compelling Book
Introduction
How To Hold Your Reader's Attention
How to Write Better than Your
Competition
How To Word Your Writing of
That of an Expert
How To Add Life To Your Words
Removing Writers Block
A Time Saving Tip
How To Sharpen Your
Writing Skills
Reader Reviews and Testimonials
Book Reviews You Don't Want to
Hear From Reader's of Your Book
Famous Writers that Never
Finished School
Chapter 19
Understanding The Writing
Process
Writing Courses for Fun and
Profit
Which Book Topics Command
Higher Prices
Why Books Sold As a Volume
Or Series Sell
How Do I Know How Much
Demand There Is For My Idea?
The Number of Pages Accepted
Varies by Book Size
How to Find Similar Titles
Related to Your Book
Locating and Finding What
Topic is Currently Hot and Popular
Getting the Most out of Your
Library Research
How to Find the Kindle
Best Sellers
What Libraries Look For
when Purchasing Books
Releasing Your Book In Stages
Chapter 20
Understanding The Book
Review Process
Receiving Exposure of Your Book by
Getting Your Book Reviewed
The Types of Reviewers
Top Amazon Reviewers
Amazon Reader Reviewers
How to Find Amazon Reviewers
Removing Unfair Reviews of Your
Book from Amazon
How To Respond to Reader Reviews
How To Respond to Reader Reviews
Soliciting Reviews from
Mainstream Publishers
How to Get Reviews from Bloggers
How to Get Lots of Reviews for Your
Book Fast
Chapter 21
How To Request
Book Reviews
Sending Editors, Bookstores
And Magazines A Review
Request
Secrets Of Mailing Your Book
To Editors
How To Save Money On
Review Requests
How To Get Free And Paid
Reviews Of Your Book
Using Paid Review Services
How To Use Media
Monitoring Services
Chapter 22
Putting Expertise
Into Your Writing
Positioning Yourself as an
Expert
Capitalizing in on the Demand
for Scientific Writing
Avoid Deviating from the Original
Information
Doing Webinars About Your Book
How to Teach Online Courses That
Relate to Your Expertise
How to Market Your Expertise
Chapter 23
Reviews of over 50 Writers
Cottages, Emergency
Assistance Funds, Resources
and Retreats for Writers
Emergency assistance Funds and
Retreats for Writers
A Descriptive List of 37 of The Best
Artist Colonies And Residencies
When Disaster Strikes: Emergency
Resources for Writers
Additional Resources for Writer
Retreats and Colonies
Upcoming Writer Events
Additional Writer Resources
How do I Become a
Writer in residence?
What is the Cost for a
Writer in Residence?
Conditions For Becoming
an Artist in Residence
Writer in Residence
Application
Artists in Residence
Funding
Chapter 24
How To Present Your Book At
Fairs Tours And Conferences
Calculating Your Profit While
Doing Book Tours
How To Use Book Displays
How To Record Book Your
Books Lecture Video
Editing Your Book Lecture
Videos For Free
Selling Your Book Person To Person
Offer To Be An Expert On Your Topic
Using The Learning Annex
Creating A High Quality Book Poster
That Draws Crowds
Secrets To Creating An
Outstanding Book Poster
Chapter 25
Secrets To
Staying Organized
How to Effectively Organize
Massive Amounts of Information
and Do More in Less Time
Binder example #1
Binder Example #2
Binder example #3
Further Recommended
Reading
Chapter 26
Reviews Of Quality
Resources For Pod Authors
JacketFlap For Writers and
Illustrators
JacketFlap for Publishers
and Editors
JacketFlap for Librarians
Chapter 27
Your Book's Pre-
Launch Check List
Checklists to help get your book
off to a great start
This book covers book marketing for your book, as well as elements of author cover design for your book cover and how to work with book cover designers. These are key marketing tools for your book. Pre-Made book covers are also important.
View Scott's Biography and his 8 Published Books